Advertising signs lay emphasis on your business by elucidating the business message, intending to arrest the customer’s attention. They are a less expensive medium to convey the core dealings of the business to the clients.
Now with an array of advertising signs used by the business owners, they are categorized based on several aspects. Here is an outline of few different types.
Frequently used advertising signs
Light outdoor signs – These are with scrolling message or neon signs. They are popular with businesses like banks and restaurants where the signs display messages.
Billboards – They are regarded as a little expensive type. Billboards are placed in prime locations to attract viewers and spread the business across thousands of potential customers at a comparatively less price.
Building signs – To convey a brief message, related either to the functioning of your business or the location of your work place, building sign is quite effective. They are available in different varieties and are often lit up to attract the attention of the passer by or the motorists in the area.
Transit signs – These are usually noticed on the side either of a bus or the bus benches or covered shelters and also are placed on top of taxis or cabs.
Types of advertising signs based on location
Window sign – It is a very common location where these are placed, direct on to or behind or adjacent to the store window.
Canopy sign – These are located on a protective or covered place, over entrances or exit of businesses.
Roof sign – As evident from the name, these are placed on the roof of any commercial establishment or service building.
Wall sign – These are generally painted or printed and are called commercial when they uphold any types of logo, trademarks, location and contact detail.
Projecting sign – These extend from a building and are aimed at pedestrians.
Types of advertising signs based on constituent material
Commercial banners, flags and emblems are usually made of fabric, plastic or paper, attached to poles, vehicles or buildings with nails, rope or adhesive. However, their longevity is not much.
Bulletin board – Important information is displayed on bulletin boards providing vital news, announcements or restaurant menu items.
Freestanding sign – It is free from any kind of attachment to any construction and stands alone with the support of a wooden or metal frame.
Portable sign – This can be transported from one location to another, the common examples being for sale or open house real estate sign.
Pole sign – This is an advertising sign not adhering to any building and is supported by a pole.
Different forms of advertising signs
Neon sign – It is a dazzling, gas-filled tubular-glass sign, which is very effective in drawing attention.
Animated sign – It can be a neon, LED or LCD that is endowed with some special effects similar to video and motion pictures.
Why advertising signs are used?
Low cost – Advertising signs are quite budget friendly compared to other forms of advertisement such as newspaper, television and radio.
Identify your location – The advertising signs point or demonstrate your location to potential customers.
Advertisement – These displayed on your company building reaches out to a mass of customers, enabling them to utilize the benefits of your products or services.
Always there – The advertising sign stays at a site for a longer period and is continually viewed by the people of that locality.
So, if you are a potent business owner, choose according to your own preference from the huge range of advertising signs that will be best suited for your business.
Source by Danielle Sage
